It's every actor's fantasy -- the director casts the same person in all the parts, and they all are you. That's what FEMA did today, when they called a press conference with only 15 minutes advance notice, and planted FEMA staffers in the role of reporters:
FEMA has truly learned the lessons of Katrina. Even its handling of the media has improved dramatically. For example, as the California wildfires raged Tuesday, Vice Adm. Harvey E. Johnson, the deputy administrator, had a 1 p.m. news briefing.
Reporters were given only 15 minutes' notice of the briefing, making it unlikely many could show up at FEMA's Southwest D.C. offices.
They were given an 800 number to call in, though it was a "listen only" line, the notice said -- no questions. Parts of the briefing were carried live on Fox News (see the Fox News video of the news conference carried on the Think Progress Web site), MSNBC and other outlets.
Johnson stood behind a lectern and began with an overview before saying he would take a few questions. The first questions were about the "commodities" being shipped to Southern California and how officials are dealing with people who refuse to evacuate. He responded eloquently.
He was apparently quite familiar with the reporters -- in one case, he appears to say "Mike" and points to a reporter -- and was asked an oddly in-house question about "what it means to have an emergency declaration as opposed to a major disaster declaration" signed by the president. He once again explained smoothly.
FEMA press secretary Aaron Walker interrupted at one point to caution he'd allow just "two more questions." Later, he called for a "last question."
"Are you happy with FEMA's response so far?" a reporter asked. Another asked about "lessons learned from Katrina."
"I'm very happy with FEMA's response so far," Johnson said, hailing "a very smoothly, very efficiently performing team."
"And so I think what you're really seeing here is the benefit of experience, the benefit of good leadership and the benefit of good partnership," Johnson said, "none of which were present in Katrina." (Wasn't Michael Chertoff DHS chief then?) Very smooth, very professional. But something didn't seem right. The reporters were lobbing too many softballs. No one asked about trailers with formaldehyde for those made homeless by the fires. And the media seemed to be giving Johnson all day to wax on and on about FEMA's greatness.
Of course, that could be because the questions were asked by FEMA staffers playing reporters. We're told the questions were asked by Cindy Taylor, FEMA's deputy director of external affairs, and by "Mike" Widomski, the deputy director of public affairs. Director of External Affairs John "Pat" Philbin asked a question, and another came, we understand, from someone who sounds like press aide Ali Kirin.
Asked about this, Widomski said: "We had been getting mobbed with phone calls from reporters, and this was thrown together at the last minute."
But the staff did not make up the questions, he said, and Johnson did not know what was going to be asked. "We pulled questions from those we had been getting from reporters earlier in the day." Despite the very short notice, "we were expecting the press to come," he said, but they didn't. So the staff played reporters for what on TV looked just like the real thing.
Widomski is real pleased with the way it worked out, too.
"If the worst thing that happens to me in this disaster is that we had staff in the chairs to ask questions that reporters had been asking all day," Widomski said, "trust me, I'll be happy."
Egalia at Tennessee Guerilla Women rounds up blogger and media reaction.
Dana Perino, master of the understatement:
At the White House, press secretary Dana Perino said that the White House didn't know about the phony briefing before it happened and does not approve of the concept. "FEMA has issued an apology, saying that they had an error judgment when they were attempting to get out a lot of information to reporters, who were asking for answers to a variety of questions in regard to the wildfires in California," Perino said. "It's not something I would have condoned."
This is somewhat better:
... [A] spokeswoman for Homeland Security Secretary Michael Chertoff has called the episode "inexcusable and offensive to the secretary."
Remember, though: The only reason we're talking about this now is because Al Kamen got suspicious at the questions, which were both softball and "oddly in-house," and decided to find out what was going on.
Which brings us full circle, as it illustrates how much we really do need a free and unbought press -- not just to report what's happening, but to ask the right questions and be willing to dig for the answers so we the people can find out what we aren't being told.